Fundraising Identity
Brand and collateral design for a Colorado-based, family-owned business that provides fundraising programs supporting local organizations, schools, and teams by selling high-quality baked goods. The project included defining the brand mission, values, and voice, and creating custom illustrations, digital and print layouts, and web wireframes.
Considering the logo redesign
The new primary typeface retains a classic, approachable softness similar to the original serif type while updating the structure and spacing to enhance legibility. The smoother type creates a stronger sense of reliability and trust. With more centrally aligned components for better balance, these simplified letterforms honor the original design’s essence while offering greater flexibility for the future.
