Burt’s Bees Typographic Ad Concept

Problem and Process

For a student assignment, I teamed up with a partner to devise a hypothetical product line and ad campaign for Burt’s Bees. Our concept proposed biodegradable, seed-infused lip balm tubes that buyers can plant in their gardens after use. Additionally, we created three unique typographic headlines using peas, spices, seeds, and grains, suitable for print, out-of-home, and digital advertising, reflecting the nature of the product line.