Burt’s Bees Typographic Ad Concept

Problem and Process

For a student assignment, I teamed up with a partner to devise a hypothetical product line and ad campaign for Burt’s Bees. Our concept proposed biodegradable, seed-infused lipbalm tubes that buyers can plant in their gardens after using the product.

Additionally, we created three unique typographic headlines using peas, spices, seeds, and grains, suitable for print, out-of-home, and digital advertising, reflecting the nature of the product line.